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5

Will customers actually pay?

Is there real willingness to pay?

Why Investors Ask This

Revenue projections mean nothing without pricing validation from the market. Investors want proof that customers will actually pay for your solution, not just that they want it for free.

Signs of Willingness to Pay

  • Customers already paying for similar solutions or workarounds
  • Expressed frustration with current paid options (shows they value solving this)
  • Budget discussions or mentions of spending on this problem
  • Comparisons to existing paid products
  • Early customers willing to pay before product is complete

How Validet Helps

Validet analyzes customer conversations to find:

  • What customers currently pay for similar solutions
  • Price sensitivity and budget discussions
  • Value perception and willingness to pay signals
  • Competitive pricing benchmarks
  • Optimal pricing strategy based on market data

Ready to Check Pricing?

Get pricing validation that proves customers will pay for your solution, backed by real market signals.

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