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Who exactly is the customer?

Who will buy, and why?

Why Investors Ask This

Vague targets kill deals. Investors need specificity on who buys and why. "Everyone" is not a customer. Investors want to see you understand your exact customer profile.

What a Clear Customer Profile Includes

  • Demographics: Age, location, job title, company size
  • Psychographics: What they care about, their goals, frustrations
  • Behavior: Where they spend time online, how they research solutions
  • Pain points: Specific problems they face that your solution addresses
  • Buying behavior: How they make purchase decisions, budget authority

How Validet Helps

Validet analyzes customer conversations to identify:

  • Who is actively discussing this problem (job titles, industries, contexts)
  • Common characteristics of people with this pain point
  • What motivates them to seek solutions
  • Where they gather and how they communicate

Ready to Identify Your Customer?

Get detailed customer personas based on real conversations and data from people who actually have this problem.

Identify the customer