What's your competitive edge?

Why Investors Ask This

Investors need to see you understand the landscape and have a real advantage. "We're better" isn't enough. You need a defensible moat that competitors can't easily replicate.

Types of Competitive Advantages

• Network effects: Product gets more valuable as more people use it
• Data advantage: Unique data that improves your product over time
• Brand/trust: Established reputation that's hard to replicate
• Technology moat: Proprietary tech that's difficult to copy
• Switching costs: High cost for customers to move to competitors
• Regulatory/licensing: Barriers to entry that protect your position

How Validet Helps

Validet analyzes the competitive landscape to identify:

• Who your real competitors are (direct and indirect)
• Where competitors are vulnerable or failing customers
• Gaps in the market that you can exploit
• What customers say about competitors (pain points you can solve)
• Your unique positioning opportunity